You’re getting leads. You’ve got a website. You’re spending time or money on marketing. But it’s not turning into revenue.
That’s not a strategy problem. It’s not a tech problem.
It’s a funnel problem.
And until you fix it, your business will keep leaking opportunities.
A clear structure for building or rebuilding your sales funnel from scratch
A breakdown of the five most common funnel failures and how to fix them
How to match your funnel to the buyer’s journey using the AIDA model (done properly)
Why 97% of your audience isn’t ready to buy and what to do about it
What to measure and how to improve it weekly using Smart90
Tips from real business owners who’ve built funnels that consistently convert
You don’t need a marketing degree or a huge team.
You need a simple system that actually works.
Mark Day
Battle Bootcamp
Built a franchise model that depends on converting leads into loyal customers through structured onboarding, trial offers, and community engagement.
Key takeaway: A well-designed onboarding funnel increases both conversions and retention.
Luke Doyle
Bravura Digital
Uses personalised outreach and automation to protect brand reputation while building high-converting funnels.
Key takeaway: Automation works best when it’s human-first and backed by clear priorities.
Flynn Blackie
MoD Digital
Focuses on building evergreen marketing machines, not one-off campaigns. His funnels deliver consistent sales with minimal reinvention.
Key takeaway: Simplicity and systemisation beat chasing trends every time.
Sam Fenton-Elstone
Anything is Possible
Leverages partnerships and data to drive quality leads into the funnel, then nurtures them with targeted messaging.
Key takeaway: Funnel success depends on refining each stage with real data, not assumptions.
Funnels aren’t just about more leads. They’re about:
• Predictable revenue
• Better clients
• Less wasted time
• A sales process that runs without you chasing
This Guide Is Built on the Entrepreneurial ScaleUp System
It links directly to your Smart90 planning rhythm, helping you create a funnel that evolves quarter by quarter, not one that sits untouched in a folder.
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